Tuesday, December 27, 2016

17 New Years Tips for authors - Gain greater recognition for your book in 2017

No matter how good your book may be, if you're not getting the recognition you deserve, your potential sales may end up sitting on a shelf collecting dust.  To follow are 17 tips for gaining the recognition you deserve to help generate activity and greater sales for your book.  Take every opportunity to claim your title as an expert in your field and 2017 may just be a banner year for you and your book!  

1) Brand your Facebook cover photo.  Include images of any awards you may have won.  According to BookBub 69% of readers use Facebook to find information about their favorite author and 88% follow their favorite author on Facebook.

2) Create a discussion on Quora. Get involved.  Ask questions, engage users, don’t make it all about pitching your book. Use keywords in your post title and content to increase promotional returns.

3) Have experience with public speaking?  Give a talk at an event. Pitch your subject to a writers’ conference, such as The Great American Book Festival.

4) Start a podcast or reach out to see if you can participate on someone else’s podcast.  The more exposure the better.  Take every opportunity to reach out to others who may benefit from your expertise.

5) Submit your book as an award contender.  According to BookBub, including an author’s awards in their blurbs increases clicks an average of 6.7%.  Try for established and reputable award programs such as Literary Classics book Awards or the CLC Top Honors Awards

6) Comment on relevant threads in Facebook groups or on other people’s threads to help build your reputation as an expert.

7) Write an in-depth blog post on a topic related to or covered in your book, then reference and link to your book within the post as well as at the end as part of your bio.

8) Contribute advice and ideas to a LinkedIn group.  Make sure your profile includes a link where people can purchase your book.

9) Write a press release for PRWeb. It’s a great way to get some backlinks to your site and maybe even some press interest!

10) Use discussion forums on your topic including places like yahoo answers, to get in front of people who want to know what you know. Make sure you provide a link to your author page.

11) Sign up as a HARO source (HARO: Help a Reporter Out) and be seen as an expert in your field.

12) Become active on HubPages, and publish valuable content that will establish you as an expert while providing greater exposure for you and your book.  Be sure to include a link to your site.

13) Post free content or excerpts from your book on Scribd. (You may also sell your book on this site.)

14) Create short presentations about topics related to your book and put them on SlideShare.

15) Share your knowledge.  Have you learned a special technique for promoting your book?  Offer an article for submission with Author.Pub

16) Offer speaking topics at local schools which the schools will find beneficial for their students. If possible, tie this in to the subject or theme of your book.

17) Make a series of videos for YouTube related to your book content.  With nonfiction books you can include a series of how-to videos.  For fiction books, you can do this by including thematic topics.

Whatever you do, resolve to make 2017 the best year yet for you and your book.  By presenting yourself as an expert in your field you will establish greater credibility while increasing your exposure.  Here's to making it great in 2017!

Thursday, July 28, 2016

Get the word out - Verbolatry Laugh-a-Riot Contest

Send us your funnies about writing and win cash prizes!


They say a contest is only as good as its judges. By that account, we rock! For our debut year, we've managed to bag ourselves three terrific titans of the writing industry:

Moira Allen
Leigh Anne Jasheway
Geoff Tristram

ably assisted by your humble servant Devyani Borade and her alter-ego Debora!

Read more about the judges.


We are grateful for the support and generosity of our brilliant sponsors. With products and services catering specifically to writers and artists, they are uniquely positioned to help build your success.

Explore their offerings to see how you can benefit.
Anam Cara Writer's and Artist's Retreat
Anam Cara Retreat
Read more about the sponsors.

Contest Rules

Category: FREE

Prize: £50 to the winning entry, via PayPal & publication in the Verbolatry newsletter
Eligibility: Anyone over the age of 18, except contest judges and family
Topic: Writing/publishing
Language: English
Genres: Humorous fiction, humorous nonfiction
Types: Cartoon, Essay
Cartoon - JPG, PNG or GIF file, resolution 75dpi min., dimensions 900x1400px max., as attachment
Essay - 100 words min., 500 words max., in message body
Original, previously unpublished work only
One entry per author, regardless of type
Mention the category and title of your entry in the subject line
Include an accurate word count
Tell us where you heard about this contest (Our charismatic promoters)
Send entry to: v3rbolatry(at)gmail(dot)com
"Early Bird" submission period*: 1 April 2016 to 31 July 2016
Last date: 31 August 2016
Results announced: October 2016 newsletters

Category: PAID

Prize: £100 to the winning entry, via PayPal & publication in the Verbolatry newsletter
Fee: £5 per entry via PayPal
Eligibility: Anyone over the age of 18, except contest judges and family
Topic: Writing/publishing
Language: English
Genres: Humorous fiction, humorous nonfiction
Types: Cartoon, Essay
Cartoon - JPG, PNG or GIF file, resolution 75dpi min., dimensions 900x1400px max., as attachment
Essay - 100 words min., 500 words max., in message body
Original, previously unpublished work only
Multiple entries per author allowed
Each entry must be submitted in a separate email message
Mention the category and title of your entry in the subject line
Include an accurate word count
Note the email address used to make the payment in order to link your payment to your entry
Tell us where you heard about this contest (Our charismatic promoters)
Send payment and entry to: v3rbolatry(at)gmail(dot)com
"Early Bird" submission period*: 1 April 2016 to 31 July 2016
Last date: 31 August 2016
Results announced: October 2016 newsletters

  • You will be subscribed to the newsletter when you participate in the contest, although you can unsubscribe at any time.
  • By entering the contest, you guarantee that you are the author of the work.
  • Winners will be contacted via email.
  • If your entry wins or is shortlisted, you grant us first electronic rights and non-exclusive electronic archival rights. Winning and shortlisted entries will be published on the Verbolatry website and in the Verbolatry newsletter, which is then archived in its entirety.
  • There is only one prize for each category regardless of the type of entry submitted.
  • Payment of the prize will be made within 30 days of publication.
  • If multiple entries are submitted by a single author in the FREE category, only the first will be accepted.
  • Entries sent by post will be discarded without consideration.
  • Entries that don't follow these rules will be discarded without consideration.
  • Entry fee is non-refundable.
  • If your piece gets accepted for publication elsewhere, you must inform us promptly so that we can withdraw it from consideration.

(Void where prohibited. You are responsible for managing your tax implications. PayPal may charge some small fee over which we have no control.)

Good luck!

Frequently Asked Questions (FAQs)

Information in this section forms part of the contest rules.

Why have this contest?
1. We think the adventures of the charming Debora and her incorrigible Pen deserve to be told to the teeming masses of the writing/publishing industry. Everyone can do with a good laugh. We hope this contest raises the profile ofVerbolatry newsletter and gets us more subscribers. And with our anniversary coming up, what better way to celebrate than by asking you to join in?!
2. Humour writing is our thing. Humour about writing even more so. We've found that this niche is sadly under-represented and under-appreciated in the current literary scene out there, so we'd like this contest to fill that void. We hope entrants will feel empowered and encouraged to keep on writing.
If you're associated in any way with this industry, we bet you have a funny story to share!

How can you compare cartoons with essays?
The same way you can compare apples with oranges and decide that just then what you'd really like to eat is an apple, not an orange. All judging is subjective in all contests. If it were an exact science, everybody would win. We like what we like, and we'll know it when we see it!

What are the judging criteria?
Judging is point-based. Points will be awarded for originality and uniqueness of idea, its funny quotient, and quality of writing/art. One bonus point will be given to entries that are submitted early. Normal contest etiquette applies. (This means the judges' decisions are final. No arguing over why a piece was chosen or not chosen. There is expectation of courteous communication by both sides. We trust you to verify your own eligibility to the contest and you remain liable for any consequences if you don't.)

How long will the shortlist be?
No less than five and no more than eight entries, per category.

What happens if there's a tie?
To be announced.

Why do early birds get a benefit?
For balance of volume. Contests get many last-minute entries. If we get a flood of late submissions, we may get overwhelmed and results may be delayed. That would make us cranky. So we encourage early submissions to maintain a nice steady flow of entries. Seriously, you don't want to make us cranky. It's not pretty.

Hey, wait. I know you people. We're friends. We chat often. Do I get the inside track on the contest? *nudge* *wink*
We're friends, you say? Well, don't worry, we won't hold that against you! On the other hand, it won't earn you any favours either.
I am an editor/publisher/cover designer/book agent/retired grandma who's just discovered this thing called Internet/an inhabitant of Antarctica. Can I participate?
Yes! All are welcome, as long as they can meet the requirements above. Competition is fierce. You are pitting your work against strong contenders, many of whom have years of experience in the industry. So make sure you bring your A-game. (Hang on, you really live at the science stations on Antarctica? Cool, please spread the word there, too. Unless you're a penguin.)

Can I collaborate with a friend and submit a joint entry?
No. Each entry must have only one author.

Can I enter a poem/novel excerpt/screen play/photograph/podcast/anything other than cartoon or essay?
Sorry, no.

Will my entry be acknowledged?
In a way. You will be subscribed to the newsletter, which is emailed twice a month. So if you've received an issue of the newsletter, we've received your entry to the contest. If you don't receive an issue within a month of sending your entry, please contact us.

Why are you subscribing me to your newsletter?
Increasing our readership is one of the objectives of this contest. You are under no obligation to remain subscribed. We do hope, though, that you'll hang around to enjoy the newsletter, because, hello? Cartoons! A 20-second fun read in your inbox every fifteen days! What's to not like?!

What if I am already a subscriber?
Then we love you, and you rise to the top of our favourite persons' list. Fear not, you won't be signed up twice, but you also won't get any preferential treatment as far as this contest goes. Perhaps we can schmooze over a coffee later? Sucks, we know, but we're painfully unbiased here.

What do you mean by 'previously unpublished'? Does my blog post/facebook update/twitter tweet count?
Afraid not. If it's been published in a blog, book, magazine, website, anthology, CD,  chat room, writers' forum or even critique group, it does not qualify. If it's still in your little black diary at home buried under clothes and last night's dinner in a corner of your desk drawer, and nobody other than your mum has set eyes on it, it's probably okay to submit.

Why aren't you accepting reprints? Won't that increase your subscriber numbers?
It will. However, we want this contest to be a level playing field for everyone. We want to encourage you to create something brand new! The contest focus is broad enough to allow plenty of latitude for ideas, yet narrow enough to direct and channel your creativity. If your work has been previously published five times, or fifteen, it's probably good, and you should be proud. Now let's give everyone a chance to shine.

I found I made a mistake in my entry, but I've already submitted it. Can I send in a correction, revision or updated version?
No. All submissions are final.

What happens to my entry after the contest?
If your entry gets shortlisted or wins, we ask for publication rights as above. If your entry doesn't make the cut this time, then nothing, you can treat it as before. You don't lose any rights.

Do you accept cheques or direct bank funds transfers?

Must I provide my real name?

Can I send my entry by post?
You're kidding, right? Good one! A sense of humour is exactly what we'd like to see; you should send in an entry!

I love your FAQs! Can I copy them and use them on my website/competition?
We're flattered, but no, thanks. In fact, why settle for imitation when you can get the real thing? Hire us and we'll manage your contest or write copy for you which is as scintillating or even better. Our rates are very modest. In fact, they are so shy and retiring, you'll have to contact us to get a peek at them. Go on, we'll wait.

Still have a question we've not already answered? Feel free to ask us at v3rbolatry(at)gmail(dot)com.

Friday, July 15, 2016

Award Winning Author Susan Doherty shares her marketing tips

Susan Doherty

My novel, A Secret Music was published with a small independent press in Toronto. They had almost no budget for publicity.  I contacted the printing press and ordered 50 copies to use as promotional material.  I wanted my book to stand out from all the other books the media was receiving, so I wrapped each copy in vintage sheet music (the book is historical fiction) which I found at a second hand shop. I tied the novel with thin black ribbon simulating the notes and the staff paper. Next I made postcards of my book jacket. This can be done very inexpensively through a number of online sources, and triples as a thank you card, invitation, and bookmark. Be creative.

I made a spreadsheet of every single media outlet in Montreal: radio, TV, magazine, and newspapers. I called each business to ascertain the contact name.  I hand-delivered my wrapped book with the postcard as my business card.  Here is the most important point. I prepared a list of questions in advance that the interviewer could ask, making it easy, and interesting, for them to want to review my book on air or in print.

I called every library within 200 miles of my house, and asked to do a book talk. If they agreed, I brought books to sell.  As the room was filling up, I ran a simple power point of dozens of old images representing the time period and the characters. I gave two signed copies to each library that invited me to speak.  Three of the libraries ended up buying ten copies for their “book in a bag” book club selection. In the gift shop at the New York Public library I found socks that were printed as old library cards (They also have pencil socks).  I gave each librarian a pair of the socks after my book talk.  Afterwards I always send thank you notes.

In a competitive market, any efforts to differentiate will matter.
As I began to get interviews, I created a file with the links to each review. That generated more reviews, and more requests from book clubs.

My last two suggestions are these: say yes to every book club invite. Readers love to meet the author. As well, you bring special insights and character motives to life when a group (with hopefully divergent ideas!) discusses the themes and plot points.

Lastly, send your book to English teachers with a teacher guide included. Again, make it easy for people to say yes. Follow up.

Nowadays, even the big publishing houses have limited marketing budgets. Be prepared to put yourself out there. I guarantee it will generate book sales.

A Secret Music is Susan Doherty Hannaford’s debut novel.  A Secret Music is currently available at Amazon.ca but will soon be available at Amazon.Com and Barnes and Noble in the U.S.  Susan worked at Maclean’s Magazine. After Maclean’s, she worked for a digital publishing company in Paris, freelancing for The International Herald Tribune, La Tribune de Genève, and the Independent in London.  Back in Canada, she studied creative writing at University of Toronto, Concordia University, and was mentored by award winning novelist Sandra Birdsell through the Humber School for Writers.  Her volunteer affiliations include: the YMCA, the Douglas Institute and she is a board member of the Royal Conservatory of Music, the Quebec Writer’s Federation and Nazareth House, a shelter for the homeless. She is currently writing and researching her second book, The Ghost Garden, the story of an Ottawa woman’s life-long struggle with schizophrenia. Her passions include music, mental illness, fitness and living a purposeful life.